Writers, editors, photogs, and bloggers share tips, leads, ideas, news, gripes. PR reps/journos ISO press releases/trips, see also "PR/Marketing." Opinions stated are not necessarily those of Tripatini.
What do you wear to Seven Magic Mountains?
Seven Magic Mountains is an art installation located in the Nevada desert, and the weather can be quite hot and dry. Therefore, it is recommended to wear comfortable and breathable clothing, such as shorts, t-shirts, and sandals or sneakers. You may also want to bring a hat, sunglasses, and sunscreen to protect yourself from the sun. It's also a good idea to bring a bottle of water to stay hydrated. While there is no strict dress code, it's important to dress appropriately for the weather and…
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Will AOL now pay writers a nickel a story (a huge increase from Hu-Po rates)? Will it allow travel writers to accept free or discounted travel?
Stay tuned.
At 6:30 am as I lay in bed checking my flights, I thought how screwed up have we become, taking technology and not people to bed with us…
So The Huffington Post has been sold. One tech-billionaire on the morning news was really excited and claimed this was further proof of the death of print. Except that he then went to say the brilliance of Huffington’s model was to aggregate other people’s information and news under her brand.
Given that more and more print publications are putting up pay walls, reducing the amount of ‘free’ material on the web, I wonder if Huffington’s brilliance is in knowing when to jump ship and cash in.
And let’s not forget that AOL’s history isn’t littered with insightful – or profitable – media buys.
I wonder if all those people who wrote for free for Huffington will now get a little thank you cheque from Ariana? That would probably be a bookkeeping nightmare, so maybe not. Oh well, they can take comfort that they allowed an already wealthy woman in a down economy to move on with her life.
Is there really a one-size-fits-all template that works for clients and rates? Do you charge a multinational corporation on the same basis and pay scale as a small recently opened hotel or other travel industry entity? Do you take into consideration that your own portfolio is not as extensive as someone who's been onstaff full-time at a huge Manhattan PR firm for years and years, and this PR project represents a nice break for you - so maybe you should in turn be flexible and provide that small client a break too, in terms of pricing? So I think there may be variables there too. I'll leave aside the 800 lb. gorilla in the room of such a discussion, being the great recession, which has created this whole wider dimension of potential clients who are not in the market for paying retainers and full-industry rates but still need some publicity functions fulfilled. For me, at least, that's where the challenge has been recently in finessing a realistic arrangement