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I have to think about this a bit more and quiz a webmaster friend, but it shouldn't cost anything. And could work for you/me.
As for print being dead, no one seems to be factoring in the impact of the economic downturn on publishing. The industry is down, but when consumers come back, advertising will as well. In Canada circulation has stayed steady. We're already seeing a rise in advertising. The September fashion magazines, which are the canary in the publishing's mineshaft, are up 12-25% in ad pages over last year.
I was amused yesterday watching CNN Reliable Sources to see the man behind LA's blogdowntown.com is excited to finally, after five years, to launch a print paper because of “the power of reaching people who don’t know they want us.” He was referencing how people find the paper when they stop in for a coffee or go into a convenience store or roam a bookshop...
When the host asked about the costs of actually printing a newspaper, he said, “there’s an amazing value people put on print. Especially advertisers.”
He raved about the ability of carrying it with you, reading it whenever and wherever you wish and having all kinds of things you don’t know you’re interested in right before you. CNN labelled this “hyperlocal” content.
And then my Sunday newspaper carried a feature on the woman who founded formerlyhot.com. Her blog has gotten her a book deal. I have read a number of features about bloggers who get book deals.
It’s ironic that the overriding aspiration of bloggers, these apostles for cyber space, is to get book deals and get into dead-tree technology.
The head of the Just For Laughs Comedy Fest told me he could reach his audience 100% on-line, but would lose millions of dollars in sponsorships because sponsors expect to see their names in print. They place value on it and are sticking with it.
What do YOU think?
Not a new question, but the Financial Times quantifies the issue:
"Over the past two and a half years, guidebook sales in Britain have fallen off a cliff. Sales for 2009 were down 18 per cent on 2007, and if the second half of this year follows the first, 2010 will be down 27 per cent on 2007, according to data from Nielsen BookScan. If the current rate of decline continues, the final guidebook will be sold in less than seven years’ time."
So is this the end? And if so, what would we be losing?
http://www.eturbonews.com/17713/best-worst-travel-taxes-top-50-us-d...