On one very special eve in July, the 'La Notte Rosa' or 'Pink Night' sees the entire Italian Riviera di Rimini transform into a pink party paradise. The dawn to dusk celebrations are coined as Italy's summer New Years Eve party. It is among Italy's top 5 festivals.
On the first or second weekend in July, the entire 40 km coast line turns pink. The town's shop windows, trees, ancient buildings, fountains and even the river glow pink.The moonlit sky does not escape the ‘tickled pink' treatment. The





