|From From Kaleel
eBags Pushes Travel To Embrace Social Media
Charlene Li, co-author of the groundbreaking books, Groundswell, and Marketing in the Groundswell, (now CEO of Altimeter ) tells the story of Jim, a hard-traveling, hard-nosed computer security engineer whose key zipper on his laptop bag broke at a crucial meeting.
eBags replaced the bag, but they also listened to the review of the product Jim posted on their web site. They contacted him, and went on to improve the bag by getting the Hon