Seeking the perfect travel website is a bit like seeking the Holy Grail. A long, usually fruitless endeavor.
But if the perfect travel website is ever built, we're pretty sure "they will come."
And maybe the website that Fi designed is it.
For now, at best, most if not all travel web sites are pretty "ho hum," especially airline and hotel websites. At worse, they are an insult to easy access and intuitive interaction.
Or as as Hotelmarketing acerbically points out, travel websites pretty much
travel websites- (2)
If you looked at afar.com’s web site you’d be impressed. It’s attractive, kinetic and well done.
The company, founded by Greg Sullivan and Joe Diaz, stresses that travel is “experiential,” and that travelers have to “get out of their comfort zone.”
That’s their brand message.
They want travel “to delve beneath the surface and meet real people in real places.”
Not an especially original concept.
Then I watched the video on brandchannel, and basically
