The header at Hotelmarketing was pretty blunt: social media travel sites are screaming for attention-but users and suppliers are not impressed.
According to the latest PhoCusWright data, social media in general generates so little traffic to travel websites it makes anyone wonder if there really is a need for "dedicated social media sites for travel."
In an earlier post at New Media Travel, we argued that travel marketers were in fact wasting their time on Facebook and Twitter.
Now this rec
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Seeking the perfect travel website is a bit like seeking the Holy Grail. A long, usually fruitless endeavor.
But if the perfect travel website is ever built, we're pretty sure "they will come."
And maybe the website that Fi designed is it.
For now, at best, most if not all travel web sites are pretty "ho hum," especially airline and hotel websites. At worse, they are an insult to easy access and intuitive interaction.
Or as as Hotelmarketing acerbically points out, travel websites pretty much
