When Travel Marketing Conferences Fall Short
I went to the recently held, high-powered Association of Travel Marketing Executives (ATME) conference eager to pick up the latest in travel trends, and come back with content for an article on the forward-looking state of travel.
Half way through the two day meet I began to feel I wasn’t getting what I wanted.
Nothing was sticking.
That was confusing because the roster was star-studded; the wunderkinds of travel’s social media world and executive clas
