Travel is measurably one of Facebook’s fastest growing, strongest vertical, and this is the year Facebook will target travel as a major sales initiative.
As we reported in New Media Travel recently, impressively, 52% of the site’s users said that when they view Facebook, they already “started dreaming about a holiday even when they didn’t have one booked. And 95% use Facebook for ‘travel related activities’ prior to going on vacation.”
So what’s the bad news?
“Travel related activities,” may not me
