Tourism is to a great extent a world of marketing. In reality there are three major parts to the tourism product 1) the product itself, 2) the way the product is presented by both the provider (marketing) and perceived by the customer (reputation), and 3) the product delivery or service that is given as part of the product experience. Often tourism professionals become so enthralled with one part of this triangle that they forget one or two of the other sides of the triangle. This triangle ho
