When Travelers Become Transumers
Get comfortable with the term "Transumer,” because you’ll be hearing it often.
Correspondent Charlene Rook uses it in her informative articles in Sparksheet to refer to the flow of goods and services by savvy hospitality and travel marketers that follow a traveler wherever he or she may be in the travel cycle.
In other words, when brands extend their services across travel categories to reach the traveler in airports, train stations and other kinds of spaces, that
