Imagine this scenario. You’re boarding your flight, and an announcement is made that there are three free upgrades to First Class. Free. For those whose Klout scores are 50 or higher.
Or you complain to a company about some defect in their product, and you never get an answer. But other people do, you learn. Why? The brand opts to reply only to those customers with high Klout scores, because, they reason, those are the true influencers of public opinion and are the one worth spending time on.
