It's a strange contradiction. We're told visuals drive bookings, traveler interest.
We hear that travelers looking to book will be compelled to do so by rich images that tell the kind of story we want to buy into.
But the visuals we typically see are sterile and empty.
VFM Leonardo, a leader in online visual story telling, reports on the top ten visuals shoppers want to see on a website before they actually book a hotel room or a destination.
The smart money tells us that travelers don't b
