London, England. June 9, 2011: The ‘open’ secret is out… American visitors LOVE everything Royal when they visit London!  Of course we knew it really, but now interesting new research from the Leisure Pass Group – the innovative company behind the handy ‘London Pass’ has released new statistics - and that makes it official. 


It may not quite be ‘Tea with the Queen’ but USA visitors were almost twice as likely to visit Windsor Castle – the Queen’s weekend home – than other tourists, as well as more likely to visit the Queen’s horses, housed at the Royal Mews, and take a peek at Kensington Palace – Princess Diana’s last home.  USA visitors even were more likely to see where many Queens, Kings and nobility lost their lives at the ‘Tower of London’ – now home to many of the Queen’s jewels.

The London Sightseeing Pass gives access to all of these Royal sites and over 55 top London attractions including Westminster Abbey where Prince William and his bride Kate Middleton were wed earlier this spring. Users have priority access at the busiest sites to avoid queues, a free guidebook and over 40 additional deals and discounts, making the London Sightseeing Pass the perfect money saver and the ideal way to explore the city’s premier attractions. 


A one-day London Pass costs $70 for adults and $45 for a child. A two-day London Pass costs $94 for adults ($70 for children aged between five and 15 years), three-day passes are $115 for adults and $78 for children and a six-day option costs $152 for adults and $109 for children.


You can check out all the activities on offer with the London Sightseeing Pass at The website includes a London map tool to plan visits, details on all the featured attractions, and comprehensive information on special offers that are exclusive to London Pass holders such as free gifts at Harrods and commission-free currency exchange.


The London Sightseeing Pass iPhone app is available to download from the iTunes App Store The app is free to download for all London Sightseeing Pass holders and $2.99 for anyone else.       

For more information and to buy a London Pass visit



For further press information and images:
Randi Leeds  

Telephone: 203 391 8397

Note to Editors:  About Leisure Pass Group and the London Pass
Tourism specialist Leisure Pass Group creates and manages ‘smart card’ pass systems for cities around the world. The company was founded in 1998 and has established pass products in cities including London, Paris and New York. Additionally Leisure Pass Group provides the technology (the ‘Leisure Pass Operating System’ or LPOS) which powers other successful pass programs, among which are the Stockholm Card, the Great British Heritage Pass and the York Pass.


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  • Those are the retail price for these passes. What is the industry rate for travel writers?
    • Hi Allan,

      If a travel writer has a commissioned assignment where the London Pass will fit, then they can contact us at the email or phone # listed and we'll be happy to see if a comp. pass is suitable.



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