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Cover photo: seb_ra
Comments
Moving from the specifics of this magazine to a disturbing trend. I have launched several new papers in my career. To do that my partners and I had to invest our money - sometimes borrowed money - in our business. That's always been the way with businesses. If you want to open a restaurant, a clothing store, a car rental agency, a B&B, you had to put your money at risk.
However, it seems since the arrival of on-line "publishing" it's become the norm to expect others to invest their time and talent in your business. These legal strangers seem to take on more risk than the owners. That doesn't seem a practical economic model. I don't even think it works best for the 'owners' because without your own assets at risk you don't have the same commitment and work ethic. I wrote my first book about entrepreneurship and wrote about how if you were in start-up stage and you weren't in a relationship not to expect to date because you won't have the time, energy or money to do it, everything goes to the business.
And people like Huffington who made several fortunes off others (there was that successful divorce, the money made from running the Post and then the sale of the Post) have made it a harder playing field for those people who want to launch a business relying on good-will contributions of others. When I look around the landscape of start ups which promised to pay when they could afford to, I can't think of any which ever managed to achieve that goal. I stand to be corrected, but thinking of the last 35 on-line start ups I watched over the last five years, none have moved to a pay model.
The publishing world is littered with great ideas that didn't survive because of a lack of launch and operational funds. When a writer contributes to a non-paying model they hurt themselves, they risk their reputation because suddenly your clips are based on deceased titles and in a macro sense they hurt their colleagues because there is impetus for any new on-line or print start up to factor in the need for an editorial budget. As I write that, I wonder if it's just travel writers who are asked to work for free? Are food and fashion and political and investigative reporters and writers asked to write for free? Or is it our reputation as people who like to take free holidays the impetus for this?
As I say this is not directed at any specific titles, this is merely an opportunity to discuss a larger trend which has developed over the last five-seven years. The US economy is in trouble for many reasons, but perhaps what would strengthen it would be to go back to some old-fashioned business standards and models.
I always remember the words of a long-time friend, who is also a very successful newspaper publisher. When I told him I was switching from newspaper management to freelancing he said, "Remember, there's no money in spec."
Shari, so Downtown NYC is a print magazine? If so, then am I correct in assuming you're paying for the paper, the printer, the office rent, the person that drives the truck to distribute the mag to stores, or are they all working for free? I have to say how offensive it is when a print magazine has "no budget" to pay anything to the talented and educated people that create the content that your readers will read and will make your potential advertisers want to buy space. I'm not insensitive to low budget start-ups that can't afford to pay a decent rate, but geez, you can't squeeze out even a measly 100 bucks as a token of thanks for someone's work until some revenue comes in?
The online world is different. Thieves like Arianna Huffington and Tyra Banks should, in my opinion, be arrested for larceny for not paying writers while they play with millions. However, there are some online sites that truly don't have any money whatsoever, and I give them a pass for asking for a freebie until they get some ad/sponsorship revenue.
But if you're a print magazine, there's got to be some money somewhere.
Susan Frost, I hear ya' and have been on that boat too with the "guarantee" issue. And not a bad suggestion to take the "free" out of freelance. What shall the new word be? Have you noticed that editors are now referred to as curators? Seems to have only taken about 15 minutes for that change to happen.
Almost!
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