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I attended a social media seminar for wine journalists where even the most successful wine bloggers said, "it's the quality of your tweets--not the frequency." Who you follow also matters--again, not the number, but the quality of who you follow. (They also said "don't give up your day job to be a blogger.")
1) To follow what other travel writers are saying, doing, and reading.
2) To promote my blog (all posts automatically get "tweeted" on Twitter and posted on Facebook via Twitterfeed).
3) To promote good work by other writers.
4) To pass along news stories that I think will appeal to my "Followers" on Twitter (although I now do this less often and post more of these stories to the "Travel News Update" section of my blog).
- @chris2x