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Best practices for online hotel marketing

How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a necessity.…

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How effective digital marketing can lead to higher hotel revenues

  How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a…

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7 of the top destination marketing brands of 2023

  Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners:…

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  • Do you represent luxury boutique hotels in Asia and/or Oceania? If so, take a look at this writer's post: 

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  • Do bed and  breakfast innkeepers need mobile for their website?

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    Tripatini and ASTA (American Society of Travel Agents) are conducting our 3rd annual TRAVEL BLOGGER SHOW as part of ASTA's big annual THETRADESHOW, being held this year in Los Angeles September 7-9. Contracts are still being finalized for the speakers, but as in the past (Christopher Elliott, Grant Martin, Matt Kepnes, Kim Mance, George Hobica, Beth Whitman, Jeanne Barone) they include some of the best-known names in travel blogging and other travel new media. Attendees include bloggers both established and beginning, as well as trade attendees looking to get into blogging or step up their games. We also hold a fun mixer the first night; provide local tours and show tickets; and give out loads of prizes.

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    And during the Tropicana reception I meet the owner of a New Orleans B&B who offered us two complimentary nights near the French Quarter. Then just a few weeks ago I ran into several bloggers I had meet during the Las Vegas show in Colorado. Of, course there were also those blog link exchanges and content opportunities.

    Also, the fact it is held in conjunction with the ASTA travel industry show added opportunities to learn more about travel destinations, tour companies and the travel industry. 

    I highly recommend this event."

    We are seeking sponsorships and prize donations for this years TBS; in the past, many public relations/marketing/hospitality professionals have been pleased with the results of their participation, and we know you will be, too. We promote participating destinations, properties, tour operators, and other products directly with hundreds of participants as well as pre-event publicity not just to the 1,500+ media members of Tripatini and tens of thousands of readers in 120+ countries, but also an even wider audience via press releases, social media, and sponsoring media outlets (which last year, for example, included Gadling.com). 

    More information: http://www.thetradeshow.org/thetravelbloggershow.cfm. For sponsorship/prize donation details, please email david@tripatini.net.

    Thanks, we greatly look forward to working with you!


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