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Best practices for online hotel marketing

How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a necessity.…

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How effective digital marketing can lead to higher hotel revenues

  How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a…

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7 of the top destination marketing brands of 2023

  Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners:…

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  • Press Release:  Dazzling US Dollar Rates At The Athenaeum -- It makes Cent$! 

    With London abuzz in activities this year – including The World Shakespeare Festival, Buckingham Palace tours and the numerous exhibits at the V&A -- it’s a great time to visit one of the world’s most fascinating cities. And The athenaeum’s re-vamped US dollar rates makes it easier and more economical than ever to enjoy London in five-star luxury at reasonable prices.  In addition, the hotel has included a number of value-added extras to make a sweet deal even sweeter.

                From August 14th thru December 31st, guests can experience The athenaeum for as little as $579 per night in a deluxe guestroom, $679 per night for a Park view room, and $999 per night for a Green Park Suite or one-bedroom apartment.  The hotel is also offering a second room in the same category for 50% off.  So, a second deluxe room would run $290, a Park view Room $340 and a Green Park Suite or apartment $499 respectively.   Many interconnecting rooms are available, making this a perfect deal for traveling families.

                This offer also includes full English breakfast, all drinks and snacks from the mini-bar, free Wi-Fi and tax (at the prevailing rate of 20%).  Kids 12 and under eat free when dining with an adult. 

                And there’s more!  Book three nights and the hotel will throw in a one-way car transfer from Heathrow or Gatwick Airport.  Book five nights and you’ll receive a complimentary round-trip car transfer.

                The hotel’s expert concierge staff is always happy to help organize your itinerary.  There’s even y a dedicated children’s concierge for the little ones.

     

    The athenaeum, London

    Located in fashionable Mayfair, just steps from Buckingham Palace and the best shopping in London, The athenaeum is a family-owned and family-friendly five-star hotel known for its exterior vertical garden wall and the Apartments at The athenaeum. Recently redecorated and redesigned, the 18 one-bedroom apartments are ideal for business travelers and families, offering overnight and long-term guests the space, convenience and privacy of their own home along with all the five-star amenities of the hotel. The athenaeum also features the new athenaeum Spa; the Restaurant; the Garden Room, home to an award-winning afternoon tea; and the Whisky Bar, which offers the most extensive selection of whiskies in London and a full-time whisky sommelier. Other hotel highlights include complimentary Wi-Fi, babysitting, minibar snacks and meals for children. www.athenaeumhotel.com or info@athenaeumhotel.com ,116 Piccadilly, Mayfair, London W1J 7BJ.  The toll free reservation number is 1-800-335-3300.  Travel professionals may book via GDS (chain code YX).

     

    Media contact:

    Sharon A. McCoy

    Sharon McCoy Group,

    215-674-1217

    mccoygrp@aol.com

  • My latest article to get published is this story on Hornitos, California today in Vagabundo Magazine. I'd appreciate it if you'd give it a look and share. Thanks!
    http://tinyurl.com/cjsa6rg
    DSCF1728.jpg?width=300

  • Travel Stories, Recipes from around the World, Dog Travel, Trials & Tribulations of Corporate Road Warriors, Family Reunions, Adventures in the Wild, Love, Loss, Life, Death and everything in-between.

    Along The Way - A Blog about life and stuff and travel

    www.idealtravelalongtheway.com

     

  • A tripatini member has just gotten a new position, for which she'll be filming shorts about hotels. She's looking for some public relations representatives with whom she can arrange coverage. You can see her inquiry here: http://www.tripatini.com/forum/topics/i-need-hotel-pr-contacts-for-... 

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    Executive Chef Brian Puett of Metate Room, Mesa Verde, CO., Presented with IFWTWA’s Culinary Excellence Award http://food-wine-travel-writing-gear.com/?p=201

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  • One of our fellow Tripatini members, a Kenyan eco camp, is looking for a few good tips on how to boost occupancy. We'd be grateful if you could help. Please reply to  this link for our Ask A Travel Pro forum.  Thanks!

  • Hello fellow explorers! Dropping by to announce our new project, Write/Peace, has just been accepted by Kickstarter, an online crowdfunding site for creative projects.

    An overview of the project >> A specially selected team of writers will work with journalists from around the world to explore and write about important trends in tourism and how these trends impact social and economic lives both locally and globally. Together, they will create a series of long-form, narrative stories that will be published over the course of one year. The aim of these stories is to promote a greater understanding of how the six-trillion-dollar Travel and Tourism industry impacts local societies and the global economy.

    Any and all support is greatly appreciated. If you like what you are reading here and want to learn more, please take a moment to review our Kickstarter project page: http://www.kickstarter.com/projects/1501131842/write-peace

    And of course, join us on Facebook! https://www.facebook.com/WritePeace/info

    Thank you, happy travels!!

    Feedback is always welcome, feel free to PM me directly.

    Stefanie

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