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How effective digital marketing can lead to higher hotel revenues
How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a…
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Thanks Barbara and Tolene
Tolene the Van der Merwe sounds very Afrikaans. You’re not a ex pat by chance? We had a very successful fund raising event last, largely due to the support of the Safari Industry role players. We can’t thank them enough for opening their hearts and pockets to fund ongoing projects to save Rhinos.
Wilderness also contributed a large sum of money in conjunction with EcoTraining to support the ear notching project in the northern part of Kruger as well as the DNA project. Hopefully the DNA samples will help Identify poachers at the point of sale (it’s difficult to link the killing to the buyers at this stage, but we are getting there)
Glad to hear that so many people are doing good things to help.
This is so amazing to see. Someday I hope to visit in person. Lovely!
Rhino conservation and tourism meet:
EcoTraining will be offering its first Rhino conservation course in April of 2012. In 2011 EcoTraining included a section on Rhino conservation as part of its conservation and research course. But this year have decided to dedicate a separate course to Rhino Conservation.
Rhino conservation isn’t only very topical at the moment but people want to be informed and they need to have a deeper understanding of Rhino to start making a change.
The aim of the course is twofold. First, to provide an in-depth education suitable for rangers, tourists, and academics on the two African rhinos and the conservation thereof. Second, to establish and teach non-invasive methods for monitoring rhino populations.
The main method of instruction would be hands on participation in a rhino monitoring project. This would be supplemented by lectures. The goal of the monitoring project would be to establish identikits for all rhinos within a given research area. This would be accomplished by a variety of methods depending on the area, including:
Topics to be covered during the course would include:
Rhinos would have a heavy emphasis, but other aspects of savannah ecosystems would also be explored.
On the first two activities, camera traps would be strategically deployed. Each day, thereafter, the group would go out in search of rhino tracks and/or rhinos. Each member of the group would have a specific duty, and the following duties would be rotated throughout the course.
Course Dates in Kruger National park (Makuleke Concession) 1 -7 April at R5700 per person (accommodation and meals included)
Media can contact Corne at marketing@ecotraining.co.za for more information
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Thanks Julie!
Hi John, we worked with a resort in Belize a year ago. At that time, the PR agency for the Belize Tourism Board was BVK. The contact was Patty Tazalla in the Milwaukee office.
Does anyone handle PR or have PR contacts for Belize? Thanks! John
The kidnapped tourists in Egypt have been released, yet I wonder: With all this unrest, how can Egypt's tourism recover? That is, how can good marketing change the current feeling that people don't feel Egypt is safe?
Putting experiential travel and tour companies on the CityRoom 'Destinations' Map - for inspired travelers to see (and book!)
Feel free to PM me for details and today's discount for my pal's on Tripatini!
Stefanie