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How effective digital marketing can lead to higher hotel revenues

  How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a…

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Started by Tripatini
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7 of the top destination marketing brands of 2023

  Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners:…

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Started by David Paul Appell
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Benefits of Radio Marketing to Promote Tourism Business in South Africia?

Hi Everyone! The covid-19 pandemic was a disaster for the tourism industry all over the world. Although it affected too many industries of the world, but tourism sector was its biggest victim. After the vaccination period, things are getting normal. So, if you want to advertise your business in South Africa, then you should read these benefits of radio marketing for the tourism business from here: With radio marketing, you can target a massive range of people who don't even know the use of…

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Started by NayyanBeffie
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  • Ed Wetschler August 4, 2010 at 3:56pm
    Just as I turned on the radio this morning, I heard a report that consumer spending is down for almost everything. A real yawn, but the report also said that spending is up for travel.

    That sure isn't what I'd been hearing. What do you know? And can anyone source this story?
  • Mary E Gallagher July 31, 2010 at 1:23am
    Developing a list of PR companies with destination clients requires the same kind of research and building of your contacts over years of time and work in the business. Hey Ed W. you didn't just fall off the turnip truck and people started paying your expenses for a week in Paris? You built your contacts and reputation over a long period of time not to distribute freely to the world of newbies. Now with budget crunches for states and consolidation of PR companies don't wait for many to be paying your airfare.
  • Ed Wetschler July 29, 2010 at 5:35pm
    eTurboNews reports that other tourist destinations may strive for mass tourism in these tough times, but the British Virgin Islands are determined to "stay the course," with small-scale, upscale, quality resorts. Is that the right course?
  • Annemarie Osborne July 21, 2010 at 11:48am
    International Tour Management Institute Issues a Call for Speakers
    at its 2011 Symposium in Atlanta
    Symposium Attendees Include Tour Directors, Tour Operators, Event Planners, Travel Writers and Other Tourism Industry Stakeholders

    San Francisco, California, July 15, 2010 – International Tour Management Institute (ITMI), www.itmisf.com America’s premier training and certification program for tour directors and guides, has selected Atlanta, as the host city for its annual Symposium to be held January 16th to 20th. The venue for the event will be the Crowne Plaza Ravinia Hotel.

    International Tour Management Institute (ITMI) Symposium is the only travel industry event for professional tour directors, tour guides, domestic and international tour operators, event planners, destination marketing organizations, leading travel industry associations, travel writers and other industry stakeholders. For 24 years, ITMI Symposium has attracted industry professionals from around the world.

    ITMI Symposium is an exceptional opportunity to connect with company owners and key decision makers from leading tour operators such as Adventures by Disney, Tauck World Discovery, Globus Family of Brands, Cosmos, Collette Vacations, Princess and Holland America Cruise lines to name but a few. Symposium is the only travel industry event for professional tour directors, tour guides, domestic and international tour operators, event planners, destination marketing organizations, leading travel industry associations, travel writers and other industry stakeholders.

    ITMI has issued a call for speakers and presenters, who address industry challenges and illustrate new strategies and opportunities. The focus of Symposium is to provide insights, tools and strategies for professional development and best practices. Sessions should address the needs of travel industry professionals across the spectrum. We are particularly interested in sessions in which you share the solution you or your organization crafted and implemented to solve a business challenge.

    Symposium presenters will receive one free full-conference registration. Proposals with content overviews and brief bios should be submitted by July 30th to travel@itmisf.com.

    For more information about ITMI or the 2011 Symposium call (800) 442-4864
    (415) 957-9489 email travel@itmisf.com or visit ITMI’s web site www.itmisf.com
  • David Paul Appell July 16, 2010 at 5:19am
    Brilliant PR move du jour? Today Argentina legalized gay marriage, becoming the first country in Latin America to do so at the national level, and joining just a handful of countries in the world that recognize the equal rights of all its citizens. Within hours, Mexico City, where same-sex marriage is already legal, announced that it will offer a honeymoon trip to the first same-sex couple to wed in Argentina. Great gesture, of course, but...

    Is Mexico's gay honeymoon offer a brillliant PR move to capitalize on Argentina's historic moment and remind travelers that Mexico City is also a gay-friendly destination? Or is it a crass muscling in on Argentina's spotlight?

    What do you all think?
  • Ed Wetschler July 13, 2010 at 8:44pm
    Visit Florida, the state’s official tourism marketing organization, has launched a new initiative offering all Florida tourism businesses the opportunity to be listed for free on its www.visitflorida.com website.
  • West Africa Discovery June 24, 2010 at 5:37pm
    The June Edition of The Talking Drum, our monthly newsletter, is nearly ready for sending and we invite you to join us by subscribing to our mail list.

    By receiving it, you will discover our newly listed responsible tourism ideas based in West Africa, learn about current news, discussions and debates, and of course will support the development of responsible and sustainable tourism in the beautiful region of the world which is West Africa.

    By clicking here, you can register. We look forward to telling you about what is going on in West Africa!

  • Janice Brown June 23, 2010 at 11:32pm
    Ed, the owners at Naples Tomato think that the iPad can have a huge positive impact on the hospitality industry, in improving current guest services and creating new kinds of services. The Naples Tomato team has many more ideas in addition to the Personal Sommeliers app, and view this as the start of several years of innovation. Stay tuned!
  • Ed Wetschler June 23, 2010 at 11:11pm
    Just read Janice's note about Naples Tomato's iPad sommelier. Wave of the future?
  • Janice Brown June 23, 2010 at 10:52pm
    Press Release: Naples, Fla., Restaurant Naples Tomato Puts Its Sommelier Recommendations and Wine Spectator-Recognized Wine List on the Apple iPad
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