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How effective digital marketing can lead to higher hotel revenues
How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a…
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Bill to Create U.S. Tourism Board
By Lionel Beehner
The number of foreign visitors to the United States in 2009 was 9 percent below 2000. A new bill that passed the Senate last week, and is expected to be signed into law, aims to reverse that trend.
The Travel Promotion Act would create a national tourism board to develop ad campaigns and raise awareness of United States security and visa procedures. The tourism board would be financed by a $10 fee on foreign visitors who do not need a visa to enter the United States.
The travel industry has long advocated for a tourism board, arguing that the United States is one of the few industrialized nations without one. A January 2010 study by Oxford Economics, a forecasting and research group in Britain, estimated that a tourism bureau would bring in 1.6 million additional foreign visitors yearly, as well as pump about $4 billion into the U.S. economy.
Critics of the bill, including some Republicans and some airline industry representatives, say that the slump in foreign tourism is not a public relations issue, but rather a result of strict immigration rules that subject visitors to unwelcoming, and even humiliating procedures.
I live in the most Beautifull place in Europe. Its in Setúbal, Portugal. Enjoy and if you need more info, just ask. João
The itinerary and Registration form are posted for both trips. We hope to see some of you.
Temecula Wine Country Tour is May 16-19, 2010.
Rockland, Maine is June 6-10, 2010.
Both have exciting itineraries. East or West coast, we have you covered.
Watch our home page as we've got great trips coming for the fall.
Please contact me with any questions.
Maralyn D. Hill, President
www.IFWTWA.Org
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