A clearinghouse for anyone promoting travel/food/lifestyle, to discuss common issues & offer information to journalists & the public. You may also want to check the "Media Only!" discussion "Journalists Seeking Story Information."
How effective digital marketing can lead to higher hotel revenues
How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a…
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Just curious about your take from the PR/Marketing side on this week's Go-Lo poll topic (on the Main page, upper left). As you know, Arthur Frommer kicked up a bit of a ruckus last week by taking a tough stance against Arizona for having such unusually lax gun laws that demonstrators openly wielded weapons outside a building where President Obama was speaking.
How do you feel as publicists/marketers about representing clients whose politics or policies you disagree with?
I'm a member of the International Travel Writers Alliance (ITWA); the International Food, Wine & Travel Writers Association (IFWTWA) where I am a board member and Chairman of Membership Committee; the International Society for Travel Writing (ISTW); MediaBistro.com's AvantGuild and Travelwriters.com.
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