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Trevor, I go to the islands a lot -- maybe twice a month -- but those islands tend to be Caribbean islands, so I've never been to Iceland. Maybe next year. Meanwhile, I found your "Was it worth it?" paragraph pretty interesting. I mean, there's an awful (yes, awful) lot of cheerleading in the travel writing profession, if it is a profession. Your comments are refreshingly frank.
Ed, within Europe we are mostly quite fortunate with the tourist boards - and Iceland is no different. If you have a reason to visit, and can offer a decent commission or placement for your scribbles in return, they will usually try and pull something together for individual trips. In some cases they will come back with a full plan, including hotel, transfers, even excursions. Others will act more as intermediaries - suggesting hotels and restaurants to contact who are likely to offer a free media visit. The latter was the case with Iceland, but it was a few simple emails to follow up these leads, and we had hotel, two restaurants, and a 'Golden Circle' tour from it. Flights were courtesy of EasyJet, again in return for a mention and link in the article - but to be fair the flights were budget anyway from here.
Was it worth it? Yes, I would say so. For me, Iceland was one of those places that was interesting, worthwhile and enlightening to see once, but once you've seen it, I probably wouldn't feel the need to see it again.
Good luck!
Trevor, I was just rereading your comments, and it occurs to me that you did find it worthwhile to attend one of these events. I gather the tourist board helped out with hotels, intra-island transportation, and some meals; was the board also able to help with your flight?
No doubt, Trevor, things are pretty disorganized on this side of the pond. "U.S. Department of Tourism" remains a fleeting wish. (Of course, this week a U.S. department of anything is a little dicey.)
Still, I doubt a cocktail reception would induce any travel writer to drop everything and get on a plane. I can't claim to be on the press list from previous stories, either; for better or for worse, I have never written about Iceland.
Lisa, you make good points (and while we're talking, Lisa, would you believe I'm just back from a symposium about destination weddings?!). Not sure how I'm expected to get there; maybe by commuter train. Allan, I like your tickets query, and I suspect there's wisdom in what you say about the drinks.
Ed, it may just be that it's an international get together. I had a similar one from Iceland last year, but being in the UK it's only a couple of hours flight on a budget airline. Many, like me, took the opportunity to stay a few days and see some of the country. Icelandic tourist board are very helpful in this respect.
I might also turn your comment around, as I have had a good number of press invites from the US - which again expect us to make our own way there!
T
I get invitations all the time for events in New York, Montreal and Toronto. Those are two-hours, one-hour and 1.5-hours by air away.
For Reykjavik I'd ask if they planned to provide an e-ticket or will they courier a paper one to the office? Given how much drinks costs in Reykjavik, if it's an open bar I'd consider it. :-)
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