Apart from news and views on media covering tourism, travel, and hospitality, writers, editors, photogs, and bloggers share tips, leads, ideas, news, gripes. PR reps/journos ISO press releases/trips, see also "PR/Marketing." Opinions stated are not necessarily those of Tripatini.
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Comments
The one area I find hazy is tipping at a breakfast buffet. I've done the work, so don't feel compelled to tip. All they have done is show me where to sit (sometimes).
"Question to journalists on fully sponsored assignments at resorts, spas, etc: To tip or not to tip… that is the question. What is the accepted protocol?"
I wouldn't despair too soon. It takes time to build a subscription base. You have millions of people who are used to getting access for free. It will take them time to adjust. Meanwhile, they will no doubt be searching for new ways to get around the pay wall or new news sources.
However, if they appreciate the quality and depth of the coverage, they will eventually come back. Especially as more media adopt a subscription format. Murdock wants to do it with his media, so that's going to cut off a lot of news access.
The WSJ and FT already do have a subscription fee. I have seen a couple of special-interest and trade titles here in Canada convert to a subscription. They still send out a teaser email each day, which gives you the first two sentences of their lead articles, but to read the whole thing, you need to pay.
I think it's the way of the future. It seems ironic that the web which has changed so much is so resistant to change. People cannot accept to get their news for free. And advertisers aren't prepared to pay a premium price for the web.
Last week I was a conference with several e-publishers. One man has a daily circulation for his targeted newsletter of 14,000. Everyone at the conference knew of his website and him. He lives in Europe and has a North American rep house selling advertising for him. He earns about a Euro a day from cyber ads. He lives off the print magazine he produces six times a year. It has a circulation of 6,000.
Maybe 20 million readers/web viewers aren't worth as much to The Times as 105,000 who will pay for access? Maybe those readers represent more value to advertisers than an anonymous mass?
What hope does that leave for the rest of us? Have any of you guys experimented with a paid model on your Web sites? Does this work for anyone?
It is not as glamorous as the Cannes, not as original as the Sundance, not as old as Venice’s, but Rome’s International Film Festival is getting better every year and it has now become the world’s fourth most important event of its kind. The fifth edition of the Festival will be held from October 28 to November 5 in the beautiful surroundings of the Auditorium Parco della Musica in Rome, the architectural complex realized in 2002 by Italian architect Renzo Piano.
This year’s competition will have many anticipated films such as “Last Night”by the Iranian director Massy Tadjedin, starring Keira Knightley and Eva Mendes, or “Rabbit Hole”, Nicole Kidman’s first production.
The “Window on the World/Focus” section will be dedicated to Japan’s cinema and culture and there will be a showing of the restored version of Akira Kurosawa’s key work “Rashomon”, for the centennial celebration of the Japanese film master.
But the Festival will also attract children with its premiere of the second Winx film “Winx Club 3D – Magica Avventura” in which the Italian cartoon favorite explores 3D for the first time.
The complete program and tickets are available here.
By BuzzInRome
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