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Let's get this out of the way right up front: Virgin America, with its mood-lit cabins and fun vibe, officially merged with Alaska Airlines. While the Virgin America brand has retired, we know that many travelers still search for how to enjoy that premium experience.

The good news is that you can still get a Virgin America Business Class (now called First Class on Alaska) experience on those same routes. This guide cuts through the confusion and gives you the clear, updated steps on how to upgrade, using the modern system of Alaska Airlines.

We'll break down all your options—using cash, miles, elite status, and last-minute tricks—so you can skip the cramped seat and enjoy the front of the plane. Upgrade with miles, cash, elite perks & airport upgrade tips. Need help? Call +1-833-894-5333.

The Quick Answer: How to Upgrade Today

Your Upgrade Methods, Explained

1. The Paid Upgrade (Cash)

This is the most straightforward way. After you've booked your Main Cabin (economy) ticket, you can often pay a flat fee to move up to First Class.

• How to Check: Log into your Alaska Airlines booking on their website or app. Look for an "Upgrade" or "Modify" button. The system will show you if paid upgrades are available and the exact cost.
• Cost Insight: There's no fixed price. It depends on the route, demand, and how full the flight is. A key insider tip is to check again exactly 24 hours before departure—this is when airlines sometimes drop prices to fill empty first-class seats.

2. Upgrade with Alaska Mileage Plan Miles

The old Virgin America Elevate program is gone. Your upgrade currency is now Alaska Mileage Plan miles.

• How It Works: You can use your miles to upgrade from a eligible fare class (like Main Cabin) to First Class. This usually requires paying the mileage cost plus a co-pay fee (which can be over $25).
• Eligibility is Key: Not all tickets can be upgraded with miles. This is the most important rule to remember.

3. Complimentary Elite Upgrades

If you have status, this is your golden ticket. Alaska's elite members get the best upgrade privileges.

• The Tiers: The relevant tiers for complimentary upgrades are MVP Gold, MVP Gold 75K, and MVP Gold 100K.
• How It Works: Once you book an eligible fare, you're added to the upgrade list. Upgrades clear based on your status level and the time you requested the upgrade. Higher-tier members get priority.

4. The Airport Upgrade (Your Secret Weapon)

Never underestimate the power of asking at the gate. If there are empty First Class seats just before boarding, the gate agents are authorized to sell them for a fraction of the original cost.

• How to Do It: Simply approach the gate agent about 45-60 minutes before your flight and politely ask, "Are there any paid upgrades available to First Class today?"
• Best Chances: This works best on less-busy routes, mid-week flights, and on the first flight of the day when there are fewer elite members to clear from the list.

Your Step-by-Step Upgrade Process

Follow these simple steps to secure your upgrade:

1. Log In: Sign into your Alaska Mileage Plan account on alaskaair.com.
2. Find Your Trip: Enter your Virgin America-turned-Alaska booking confirmation number.
3. Check Eligibility: Look for the "Upgrade with Miles" or "Upgrade Cabin" option in your booking management screen.
4. Choose Your Method: Select whether you want to pay with cash or Mileage Plan miles.
5. Confirm & Pay: Follow the prompts to pay the fee or mileage balance.
6. Track Status: Keep an eye on your booking; if you're on the upgrade list, your seat might not change until you're at the gate.
7. Ask at the Airport: If your upgrade isn't confirmed, make one last attempt with a gate agent before boarding.

Is It Worth It? Economy vs. First Class

Pro Tips to Boost Your Upgrade Chances

• Fly Off-Peak: Avoid Monday mornings and Friday evenings.
• Choose Quieter Routes: Less demand means better upgrade odds.
• Watch the Seat Map: Check the First Class seat map 72 hours before your flight. If it's empty, the airline is more motivated to sell upgrades.
• Earn Status: Even MVP Gold status significantly improves your chances for complimentary upgrades.

Frequently Asked Questions (FAQs)

Q: Can I still upgrade my old Virgin America flight?

A: Since all flights are now operated by Alaska Airlines, you upgrade using Alaska's rules and systems, as outlined in this guide.

Q: Is Virgin America business class still available?

A: The brand is gone, but the premium cabin experience lives on as Alaska Airlines First Class on the same aircraft and routes.

Q: How do I upgrade with Alaska miles?

A: You must be booked in an eligible fare class (not Saver). Then, you can apply miles through "My Trips" on the Alaska website.

Q: Can Basic Economy (Saver) fares be upgraded?

A: No. Saver fares are the most restrictive and are not eligible for any form of upgrade, with cash or miles.

Q: How early do elite upgrades clear?

A: It varies. They can clear anywhere from 120 hours before departure for top-tier elites to right at the gate.

Q: Are paid upgrades refundable?

A: Typically, no. Paid upgrades are generally non-refundable if you cancel your flight.

Need Expert Help Securing Your Upgrade?

Navigating upgrade rules can be tricky. Sometimes, the best option is to talk to a human who can check real-time availability and find you the best business class deal.

For exclusive upgrade offers and personalized assistance, call our travel experts now at: +1-833-894-5333

Conclusion

While the vibrant red of Virgin America is a fond memory, the path to a premium flight experience is still wide open with Alaska Airlines. Whether you choose to upgrade with cash, leverage your Alaska Mileage Plan miles, or use your elite status, you have multiple paths to a more comfortable journey. Remember to book eligible fares, be proactive, and don't forget that a simple ask at the airport can sometimes be the most rewarding strategy. Safe travels