USAToday reported that online travel companies "lag behind e-commerce retailers...in delivering a positive consumer experience." No surprise here.
For anyone who has tried booking travel that involves a flight more complicated than flying from Point A to Point B, the explanation is obvious. And it's obvious even for those who travel only from Point A to Point B.
Using one of the many flight-finding, online travel agents or tools, is a horrific process. Nothing seems to work simply.
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