Back in 2004, the movie Cellular featured a character -- a cop -- who was about to retire. Was he going to spend his newly-found free time hunting, fishing, or traveling the world?
No. He was going to open a day spa.
That character was way ahead of his time. Spa treatments for men were popular back in 2004, but today, in 2012, men comprise 30% of all American spa go-ers, says Lynne McNees, president of ISPA, the International Spa Association. “We’ve been tracking men’s visits to spas, and