It wasn’t so long ago that all hotels pretty much looked alike.
Just another pretty face, or not so pretty.
There were some differences in the design of a luxury lobby and bar, versus, say the lobby and bar of a moderate-priced hotel chain. No one would confuse a Four Seasons with a Best Western.
But basically, the design standard and principles of hotel brands were fixed by Corporate with little flexibility and certainly no impulse to take many design chances.
Apparently the powerful prese