The Wall Street Journal report pretty much says it all: At $6.9 billion, Expedia is now worth 40% less than TripAdvisor, which is worth more than $11 billion.
How did TripAdvisor, a recent former subsidiary of Expedia, pull off such a gain when just a year and a half ago, it was an Expedia holding?
Hotelmarketing quite correctly reports that TripAdvisor, in its nimble ways, redesigned its website to show shoppers "more hotel options" side by side with its traveler reviews, "rather than referr
