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TripAdvisor Plot Thickens: Second Charges Filed

The review giant seems reeling these days with legal and PR woes from all directions.

In the latest plot development, Hotelmarketing.com reports that a more serious complaint against TripAdvisor  has been lodged with the Advertising Standards Authority,  the UK organization charged with regulating advertising across all media.

The second probe, instigated by reputation management gadfly, Kwikchex  is now asking that all third parties using TripAdviso

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