Will buying an airline ticket soon be as personalized as buying a suit from a sales person? Probably, as trends go.
It's no surprise that airlines want to personalize their relationships to their customers. If they can figure out how, it would be a huge step toward making the ticket-buying process a lot more individualized, and rewarding.
And why shouldn't it be?
After all, buy a book from Amazon or any savvy online retailer, and you're guided to other books you might like based on your readin
