The conference, held in Dallas this past November, numbered just 100 or so, but they boast an aggregate 1.6 million unique visitors to their sites, 326,000 Twitter followers and 250,000 Facebook friends.

During the conference, they flexed their social media muscle tweeting and posting on Facebook, Instagram and Pinterest. They then capped it with a Monday night #TMOM Twitter party that resulted in 432,000 thousand people seeing tweets about the conference, for a total reach of 7.5 million--in one hour--on Twitter.

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