Given Priceline's recent purchase of Kayak for $1.8 billion in a cash-and-stock deal, the question is either completely relevant or incredibly irrelevant. But it's a fascinating question, and Hotelmarketing.com was bold enough to ask it.
Their disclaimer was that the question was probably "nonsensical," but their point is that Online Travel Agents (OTA), like the giants mentioned above, are under attack by airlines, hotels and car rental companies who simply don't want to share their booking revenue. The airlines would much rather that you, the consumer, book from their web sites, which enables them to keep all of your money and not have to split it with the OTA's...
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