I have been going to the World Travel Market since 2007, and this year’s WTM, in my opinion, is going to be the most interesting yet, and the event that I have always looked forward to the most is the World Responsible Tourism Day.
The difference from 5 years ago is noticeable. The awards event, on the Wednesday, has blossomed into a glamorous display of candid debates, exciting nominations and inspirational stories. The competition has grown in leaps and bounds, the judges have become fiercer in their criteria, and most importantly, the notion of responsible tourism is spreading across the industry.
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