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Best practices for online hotel marketing

How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a necessity.…

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How effective digital marketing can lead to higher hotel revenues

  How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a…

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7 of the top destination marketing brands of 2023

  Visit Maldives Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners:…

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  • Hi all, looking to be introduced to African rural culture, but are afraid to throw yourself into the deep end straight away? Well, here is a holiday idea which will give you the opportunity to immerse yourself into African day-to-day life.

    "In the West we lead fast, crammed complex lives. We have so much to do, and to get done, and there is little time to stop and do nothing much. In Africa life is much slower, and the days stretch long, hot and unhurried. This is a great place to rest, relax and reflect. There is lots going on, but you can choose your level of participation and be as busy or as quiet as you like."

    If you are interested in experiencing the magic of Africa first-hand, have friends that have been going on about travelling to Africa but never have plucked up the courage to go there, or if you just need to relax, kick off your shoes and 'go with the flow', this project is just for you...

    Suitable for families - loads of great activities for children of all ages!

    Click here to learn more.
  • PRESS RELEASE: We have reservations with charitable giving.

    And, to allay these reservations, we were forced to develop a new program.

    Now, when reservations are made by members of TheTopTravelClub.com for any of the 'more than 2000 hotels in 120 countries' at KiwiCollection.com, all of the income received by The Club for these reservations will be donated to worthy causes. The average donation from each booking is estimated at $50usd. No deductions will be made from this amount for any administration or handling costs.

    We have selected our first worthy cause and are waiting to hear from them for permission to add their information to our website so that, when the dosh starts rolling in, we can give it to them.

    The Club is maintaining its unique M.O. by not charging any travel business for any advertising, marketing, promotion and direct links when they offer direct booking savings to members. With this new initiative we have decided that instead of offering member savings we are giving them the opportunity to support a worthy cause simply by making their reservations with this top collection of worldwide luxury hotels.

    Even though members will not get direct booking discounts with this client we are sure that they will appreciate that the earnings received by The Club from their reservations with Kiwi Collection will all go to the deserving cause named on the club website. The Kiwi Collection offers our members the best publicly available rates every time they make a booking with them and they never charge booking fees.

    For all unbelievers out there, we say again: "All income received (all = 100%) by The Club from these reservations with the Kiwi Collection will be paid to our designated cause."

    About KiwiCollection.com:

    "The Kiwi Collection is an independent curator founded by people with a passion for travel and the highest standards for the places we stay. Every hotel, including those belonging to well-known international brands, is personally reviewed by one of our industry experts before they're invited to join Kiwi Collection. Hotels do not pay to be included in the Collection, and can be excluded should they no longer meet our high standards"

    About TheTopTravelClub.com:

    The Club offers thousands of direct booking savings for travel in over 80 countries...accommodations, air, land, sea adventures and tours to suit the most discerning traveller plus travel insurance with savings of up to 40%.....you can join from the link on our site, but here's a tip.....you can get a free membership if you operate a travel business and list with us at no cost for any of our services or, if you are only a traveller, check out our Australian partner at ShiSymbol.com and you can get a freebie family membership ($99usd value) with a purchase of one of their own quality products.

    So now you can see that we no longer have reservations with charitable donations.
  • Hello, all! Via our new "Ask A Travel Expert" widget, we have a journalist query we hope you may be able to answer. If you'd like to reply, kindly click here.

    "List of PR Contacts and their Clients?
    Hi, I am a freelance travel writer with over 750 articles published in the US and worldwide (print and web) and would love to be put in touch with PR folks who have travel clients and who run press trips for writers. I wonder if such a list of PR companies and their clients exists? If not, I'd be more than happy for public relations companies to contact me with a view to adding me to their database for any upcoming trips. Clips of my work are available on request. I would need airfare provided and I live in San Francisco. Many thanks."

    Again, please reply NOT on this comment wall but only at this link.
  • We just wrote a fun piece for the Where I've Been titled, "10 Spring Getaway Ideas to Get Off Nova Scotia’s Beaten Path and on the Authentic Seacoast". You can read the article here:

    10 Ideas to Get Off Nova Scotia's Beaten Path

    If you would like further information on visiting the Nova Scotia Authentic Seacoast, please don't hesitate to be in touch.
    http://blog.whereivebeen.com/2010/05/10-spring-getaway-ideas-to-get-off-nova.html
  • iPhone Travel App Developer Taps Professional Tour Guides to Produce Multi-media and Augmented Reality Virtual Tours

    International Tour Management Institute and MyTourGuide.com Form Partnership
    Professional Tour Guides Provide MyTourGuide.com with Unlimited Access to
    Insights About Destinations and Attractions from Around the World

    San Francisco, California & Bedford, New Hampshire, May 4, 2010 – International Tour Management Institute (ITMI), America’s premier training program for tour directors and tour guides, and MyTourGuide.com a newly formed division of TravelBrains, an award-winning publisher of destination-based travel books and multi-media programs, announce the formation of a unique partnership. Leveraging the knowledge and expertise of the more than 6,000 professional tour directors and tour guides, who have graduated from ITMI, MyTourGuide.com will begin to distribute downloadable iPhone audio and multi-media travel tours in April 2010.

    “Recognizing the explosive demand for special interest iPhone applications, I believe that the expertise of ITMI’s tour guides and tour directors, will allow us to provide an unlimited supply of new and exciting content for consumers who seek instant access to a plethora of information about the places they visit,” said Paul Davis, CEO of MyTourGuide.com. “It’s like having a virtual tour guide right in your hand.”

    Ted Bravos, CEO of ITMI notes: “The partnership with MyTourGuide.com offers a tremendous opportunity for our graduates to showcase the vast knowledge and expertise they have acquired during the course of their careers. Developing content for iPhone apps allows them to capture the passion and excitement of their experiences and translate them into entertaining and memorable programs for consumers.”
    Because MyTourGuide.com is an open platform, it offers a unique ability to deliver a wide variety of content that appeals to an increasingly diverse customer base. “Working with ITMI ensures that we will always have access to exceptional storytellers who can describe travel destinations from numerous perspectives,” Paul Davis added.
    For more information about ITMI or MyTourGuide.com contact Paul Davis, 603 471-0127 pcdavis@travelbrains.com or www.mytourguide.com or Joan Keddell at (800) 442-4864 (415) 957-9489 email travel@itmisf.com or visit ITMI’s web site www.itmitourtraining.com

    # # #
  • Press Release: Naples, FL, Restaurant Naples Tomato Makes Its Award-Winning Lasagna Available Nationwide via Mail Order
  • I have an assignment for an article on Mexico's 2010 Centennial/Bicentennial. Need info on events happening in Cancun/Riviera Maya, los Cabos areas.
    Thanks! John
  • Members planning to attend the International Pow Wow in Orlando May 15-19 can RSVP on our Events calendar so everyone can see who's attending. Enjoy!
  • Brenda Hill and I are working on a column featuring spa cuisine. If you have any clients that feature spa cuisine with their spas, we would like to hear from you at mdhill@noralyn.com.

    What we would need is the following:
    1 or 2 recipes and accompanying jpegs
    Chef bio and jpeg
    A paragraph or two about the property and website.

    This feature will be announced in a mailing to 260,000 as well and be featured on a food page that gets 1.6 million visitors a month. It will also be linked to our own "Where and What in the World" blog and syndicated on several networks and through social media.

    We are also looking for some easy pool side appetizers for another column and the requirements are the same.

    Thank you in advance for your consideration.
    Again, you can contact me at mdhill@noralyn.com.
  • Agnes - We had an amazing response that overwhelmed our systems, both on line and phone. Here is what we are doing: http://pitch.pe/58453
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