A clearinghouse for anyone promoting travel/food/lifestyle, to discuss common issues & offer information to journalists & the public. You may also want to check the "Media Only!" discussion "Journalists Seeking Story Information."
How effective digital marketing can lead to higher hotel revenues
How do you get more online bookings and scale up your hotel revenue? As simple as the question may sound, as you probably well realize, the answers can be tricky and challenging. And these days, that's where digital marketing comes in. With the boom in both the Internet and the hospitality industry, digital marketing has become a crucial part of the hotel business. Creating an effective presence online to increase your bookings and hence revenue is no longer just an option, it's a…
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"'Be sure there's an understanding that you're going on this trip with every intention of writing something publishable, but that if nothing interesting happens both of you reserve the right to not publish anything," said Chris Elliott, writer of the syndicated Travel Troubleshooter column, which appears in more than 50 U.S. newspapers and Web sites.
Pat Washburn, a freelance journalist for publications including The Boston Globe and MaineToday.com, suggests first considering whether you are interested in writing about the subject, your readers are interested in reading about it, and if there is anything about the trip that sends a bad signal. For instance, if you're asked to commit to a certain number of published stories, or to sign anything preventing you from exploring certain aspects of the destination, you should immediately decline the offer."
We all need a hook or angle worth writing about, and especially these days, with fewer pages to work with, editors can be cagier than usual. So unless I have an ironclad assignment, I evaluate the likelihood of a trip producing information that will actually result in a story, and try to probe and research it beforehand, but it can be difficult sometimes these trips are just dog-and-pony shows that don't cover anything new or that have crazy stuff on the itinerary. I remember one trip where two days were wasted on attractions of interest only to locals, while totally ignoring one of the great colonial quarters of the Western Hemisphere. How nuts is that? I had to extend for an extra day in order to cover that colonial quarter -- which made up the core of the two pieces that resulted from the trip. Was it bad planning or political considerations? I'll never know.
Anyway, check out the Media Bistro item, and it would be interesting to hear everybody's thoughts on it.
http://www.mediabistro.com/articles/cache/a10751.asp?c=mbennf
Thank you, and looking forward to our collaboration!
Odyssey eMagazine
Odyssey Media Group Website
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www.odysseymediagroup.com
http://sandiyaracommunications.com/yahoo_site_admin/assets/docs/200...
or … http://bit.ly/4R4pL
thanks! John
The teachers of WTW connected with Hopewell HS which is located in the impoverished community of Barut, Kenya and started communicating through the internet and letters. They collborated - and bought to fruition - a project to build a stone classroom block (as they were in tin rooms).
When that was completed, WTW and the Barut community started working on another initative to improve the economic situation of the area.
In Kenya, community-owned and operated eco-lodges are prevalent. While they support local livelihoods and economies, they do not always encourage interaction between guests and the local people. The vision for the WTW International Village Kenya changes that by blurring the line between resident and tourist. This is a locally operated facility that offers casual, meaningful exchange between travelers and residents, and access to an extensive menu of volunteer projects.
In addition to cultural engagement, guests will have opportunities to experience the nature attractions of the area including a Big 5 safari in the vast Masai Mara game reserve and hiking to the Thompson Falls and Menengai Crater. All trip bookings, volunteer program management, and tour operations are fully managed by Wrestling the World and the International Village staff.
The first cottages at the International Village will be complete in December with the entire facility completed in June 2010. This is a not-for-profit enterprise that will have a permanent and significant presence in the community by offering a source of job and vocational training to help Barut residents improve their life situations, as well as making an important contribution to Kenyan tourism.
WTW is currently booking trips for summer 2010. WTW's model is for this to be a debt-free initiative. Hence, 100% of the proceeds from trip bookings will go back into the community. In addition to regular tours and family trips scheduled for June and August, WTW is offering College age specific trips in May and High School age specific trips in July for guests to experience the International Village.
This is such a cool story of how volunteers can work together to change the world. I invite you to join on one of the upcoming trips. For more info and to view a marketing brochure for trip details and pricing visit http://www.internationalvillages.org/
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These could be the most important 5W's of this Island Continent:
Who did Sydney Harbour? What did Broome sweep? Where did the Great Australian Bight? Why did Nullarbor? When did Ayers Rock and How did Darwin?
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