NAPLES MADE EASY

Context unveils welcome service for wary visitors to Naples (Italy)

Greeting service, orientation walk and informational handbook, compiled by the Context Naples team, is designed for a safe and seamless visit to Italy’s most misunderstood
city.

FOR IMMEDIATE RELEASE

Contact for US: Paul Bennett, +1 215 392 0303 or paul@contexttravel.com

Contact for Europe: Petulia Melideo +44 2033185637  petulia@contexttravel.com

Naples, September 6, 2010 – Context, organizer of critically acclaimed walking tours, is pleased to premiere its
“Naples Welcome Kit,”the first Context offering of its kind. The “Welcome Kit”
is a selection of services aimed at supplying
visitors with everything they need in order to have a spectacular stay in the
city and to get the most out of its excellent cultural institutions, its
delectable food scene and its gregarious hospitality.

“We saw a demand for a more hands-on approach to Naples, a city that unfortunately has a reputation for being unsafe and inaccessible to outsiders,” says Megan McDonnell, who
manages Context’s programs in Naples. “Our team of docents in the city are
masters at turning visitors on to the true soul of Naples, by offering them
their unparalleled insider’s knowledge.”

The Welcome Kit includes a printed guide to the city filled with accommodation recommendations, dining options, and cultural listings, all chosen with an eye for safety and
walkability.

The Welcome Kit’s first feature is an informative PDF that the clients will receive before the trip. This is filled with customized lodging, dining, and cultural
recommendations, in addition to some notes regarding safety and recommended
walking itineraries. As part of the package, clients will be met by a Context
docent (one of the scholars who leads Context walks in Naples) upon their
arrival. The docent helps them with their hotel transfer and assists them with
the check-in process, and then leads the clients on a 2-hour orientation walk
in the vicinity of their hotel. This orientation walk highlights local points
of interest and provides a historical context for further explorations of the
city.

Also included in the package are two restaurant reservations and a 15% discount for any bookings of private walking seminars with Context.

“The welcome kit was actually our docents’ idea,” says McDonnell. ‘They asked, “How can we get more people to stay in the city itself and not just use it as a launch point for
visiting the Amalfi Coast? How do we get people to stay and, inevitably, fall
in love with the city?’ This Welcome Kit provides visitors the tools to do just
that.”

The Welcome Kit, available on the Context Naples website (http://www.contexttravel.com/city/Naples), costs 270 euro.

Founded by National Geographic writer Paul Bennett and graphic designer Lani Bevacqua, Context is a network of
English-speaking scholars and professionals – including art historians,
writers, architects and gastronomes – who organize and lead didactic walking
seminars in several world cities, including: Florence, Rome, Venice, Naples,
Paris, London, New York, Istanbul, Athens, Boston, Madrid and Philadelphia. Travel
+ Leisure has
named Context one of the top European tour companies for its innovative
approach to travel and the depth of its programs. To learn more about Context,
visit its website at: www.contexttravel.com