Finnair’s Quality Hunters Conclude Two-Month Global Search for Quality

NEW YORK, December 15, 2010 – In early October, Finnair, the national airline of Finland with non-stop service between New York (JFK) and Helsinki, appointed four independent advisors - Christina Lund Sorensen (Denmark), Ella Marshall (United Kingdom), Warren Singh-Bartlett (Lebanon) and Wolfgang Wagner (Germany) - to visit Finnair’s destinations around the world for 63 consecutive days. Their mission? To observe quality on flights, in airports and at their various destinations.

The four Quality Hunters blogged and tweeted about their experiences on Finnair’s Rethink Quality website www.finnair.com/rethinkquality and built up a dedicated following. Rethink Quality was visited by a total of 571,803 readers from 189 countries, and all of them were invited to vote for the Top Quality Hunter at the conclusion of the campaign.

Now that the Quality Hunters’ journeys throughout Europe, Asia and the US have come to an end, Christina Lund Sorensen from Denmark has been voted the Top Quality Hunter.

Altogether, the Quality Hunters visited 50 cities in 23 countries. After arriving at Helsinki, their final stop last week, the four met with key Finnair executives before returning to their home countries.

“We are very pleased with the work that the Quality Hunters have done and thank Christina, Ella, Warren and Wolfgang for their dedication to this assignment,” said Antti Nieminen, Director of Marketing Innovation at Finnair. “We will continue to pay close attention to our customers’ opinions and take these into account in our service development.”

Thousands of readers have spoken, and Christina Lund Sorensen was named the Top Quality Hunter with over 1,300 votes. “I hope we have been able to inspire people in their way of traveling and that we’ve inspired Finnair to achieve the level of quality that they wish to be associated with,” she said. Christina shared that she would be using her prize trip to visit Japan with a friend.

To read the final blog entries of the four Quality Hunters, go to www.finnair.com/rethinkquality.

About Finnair
Finnair was established in 1923, and its major shareholder is the Finnish government with a 55.8 % holding. From North America, Finnair currently offers non-stop flights from New York to Helsinki, Finland, connecting with its global network including more than 50 international destinations. In addition to passenger and cargo traffic, the Finnair Group operations cover technical and ground handling operations, catering, travel agencies as well as travel information and reservation services. Finnair is a member of oneworld, the leading global airline alliance.


Further information:

Louise Plonowski
Gold Concepts Public Relations
lplonowski@goldconceptspr.com
(404) 869-7960

Rethink Quality: www.finnair.com/rethinkquality

For images of the Quality Hunters: www.finnair.com/gallery

Finnair on Facebook: www.facebook.com/finnair

Finnair Group website: www.finnairgroup.com