Posted by Sylvie Laitre on November 23, 2009 at 4:00am
Used to be that at this time of the year I'd prepare my year-end PR report and turn to magazine and newspaper advertising rates to make an pseudo-educated guess at what obtained coverage was worth to my clients and to my own company. Things have changed and we not get more and more coverage online, on social networking sites, on blogs, etc..I am stumped as to how to evaluate this in $$ value. Anybody have any advice on this? Thank you!
You need to be a member of Tripatini to add comments!
Replies
Jose Balido said:
http://www.linkedin.com/answers/marketing-sales/public-relations/MA...
It may shed some light. Tricky area indeed!