Hotels vs. Tripadvisor?

This morning I read in eTN, "A raging controversy has broken out between a previously Number One ranked hotel and TripAdvisor, after the latter had red flagged the property for allegedly ‘writing their own reviews’.

 

The ‘Riverside Hotel and Restaurant’ in Evesham / Worcestershire in the UK appears to be suffering from the action of at least one, possible more guests, who enthusiastically wrote their reviews while still in the hotel, having the ISP ID of the property pop up and leading to TripAdvisor’s suspicions.

 

It does appear that TripAdvisor in its extensive “user’s manual” section had made mention that reviews should be written when returning home."

 

Is the hotel at fault here, or is tripadvisor using faulty filtering criteria? HOw do you deal with tripadvisor? This comes to mind because of a blog on Tripitini:  http://www.tripatini.com/profiles/blogs/social-media-bullies-hold-hotels-hostage

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  • Tripadvisor should allow guests to write while they are at the hotel. Our experience is that even when guests are hapy and delighted and promise to post a report on tripadvisor when they get home they don't, probably because their daily lives catches up with them, they are busy, back to work, etc. While they are at the hotel they have them time to write a report and would be happy to do so, but are unable to because of tripadvisor's policy. Where tripadvisor should be looking is at the reports that are being generated for reward.
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