Frontier is making you an offer you can't refuse.

Today, the Denver-based airline announced a series of new "improvements" (to use the airline's language) that are only available to flyers who book directly on the carrier's website, the just-unveiled FlyFrontier.com. These include advanced seating assignments and unrestricted frequent-flyer mile credits. Frontier is marketing the changes as "more choice, more perks, and more value."

But for the most part, it's more choice, perks, and value on one condition: You must book directly with the airline....

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