I've been getting results through direct-response marketing campaigns for over 10 years. Online advertising offers a proactive, direct, and powerful way to find out what generates qualified prospects the best—and then turn up the volume to multiply your incoming leads! I have seen paid online traffic turn travel service providing companies into million-dollar organizations. Here’s what it can do for your firm:

Increase Website Visitors

They can offer you ROI-driven online advertising options such as pay-per-click ads (text and banner) that only appear for your target prospects in your geographical area, and that you only pay for when one of them clicks and visits your website. Compare that to the uncertainty of the yellow pages!

They can also extend your reach by placing ads on the websites where your typical clients would be found. And your ads will even follow them around the web from site to site!

Write Good Meta Descriptions

This is very important indeed. You can get more search clicks for your page if you have a good meta description for that page. Check out How to Write Good Meta Description for SEO: A Complete Guide.

Increase Subscribers

Once visitors arrive, they will help you stay in touch with them by increasing the percent who subscribe to hear back from you—as a lead requesting a contact, a social media fan or follower, or an opt-in subscriber to your email marketing list. You will see the results you get for your advertising budget dramatically increase.

Increase Your Sales Conversions

Most visitors give you seven seconds before they are off to another website. With compelling sales copy written persuading them to subscribe for future communications, or to take action now and order your services, you will find that more visitors are turning into actual sales for you—which means every dollar you spend recoups you more in return.

Increase Your Lifetime Customer Value

For many firms, 80 percent of their revenue comes from repeat purchases, not the first one. By keeping in touch with your prospects through automated email messages (such as a newsletter, updates, special promotions, etc.), your customers will be directed to respond and purchase more frequently than they would have.


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