Seeking the perfect travel website is a bit like seeking the Holy Grail. A long, usually fruitless endeavor.

But if the perfect travel website is ever built, we're pretty sure "they will come."
And maybe the website that Fi designed is it.

For now, at best, most if not all travel web sites are pretty "ho hum," especially airline and hotel websites. At worse, they are an insult to easy access and intuitive interaction....

read complete post