Visit Maldives


Over the past decades, destinations in Europe, North America, and the Caribbean have been the stars in both destination branding and popularity among travelers. And while all the above certainly remain among the world´s most powerful performers in tourism, the World Travel Awards (dubbed “the Oscars of travel”) in 2023 have underscored strong showings outside these traditional areas, particularly in Asia and the Middle East. Here´s a quick rundown of this year´s winners:

At the top of the list again: the Maldives, which for the fourth year in a row nabbed “World’s Leading Destination” thanks especially to its paradisiacal plethora of beaches, coral reefs, luxury resorts and spas, and adventure options. And as the icing on the cake, for the second consecutive year the Maldives Marketing & PR Corporation (MMPRC) got top honors as the “World’s Leading Tourist Board.” Kudos, of course!  But at the same time, it´s also worth noting that this extremely low-lying country is one of those most in danger over the coming decades from climate change, especially as it pertains to sea-level rise.

read post