Reinventing a business is a process not every company takes the time to tackle. It is like soul-searching. Who are we? What are we about? What are we doing and why? And it is the most urgently talked about business concept over the past five years.
After 15 years in business, Hotel Tropico Latino at beautiful Santa Teresa Costa Rica recently engaged in the challenge of redefining and reinventing their image and goals. According to hotel manager Roberto de la Ossa, they now have a stronger sense o
