This glamorous beach destination is a favorite among celebrities and party people in general. The festivities start early and last well into New Year's Day, especially in the tony La Barra and the lower-key next-door beach town of José Ignacio. Just remember to reserve early for exclusive clubs like OVO Beach or unforgettable dinners at trendy seaside restaurants. Traditions include toasting with Uruguay’s famous Tannat wine and late-night asados (barbecues).
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